For a 23rd year in succession, DAF Trucks has topped the UK commercial vehicle market for trucks above 6.0 tonnes GVW. With figures released by the SMMT earlier this week confirming 13,301 registrations for the built-in-Britain marque, DAF Trucks ended 2017 with a 29.5% share of the market – almost twice that of its nearest competitor.
DAF Trucks’ performance is set against a slight drop of 2.6% in overall market registrations in 2017 – from 46,231 in 2016 to 45,045.
“Another year, and another record-breaking performance from DAF Trucks and our DAF Dealer network,” said DAF Trucks Managing Director, Robin Easton, “Our dominant position in the UK market is the result of two key factors – a fantastic product range, which was completely updated last year, and which is already delivering productivity benefits for customers, and industry-leading services and support from our Dealer network. Outstanding product quality,” he said, “was rubber-stamped by the 2018 International Truck of the Year award for the New CF and New XF.”
He added, “With a strong order book for our updated product range, which is delivering significant fuel savings for our customers, I expect us to consolidate, if not further strengthen, our position in 2018. The up-to 7% fuel economy improvement of the New CF and New XF can mean over £3000 per truck, per year off operators’ fuel bills.”